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Home/Cases/Bon Appétit

Case

Client
Bon Appétit
Service
Creators & Viral Campaigns

Building an owned media audience across platforms.

SLON creates and manages branded content for Bon Appétit across YouTube, Instagram and VK. The work combines ongoing production with channel-specific publishing.

Bon Appétit branded content project

Challenge

Branded content at audience scale

Build and manage a continuous branded-content presence across several major social platforms.

What we did

  • 01

    Created ongoing branded content

  • 02

    Managed publishing across YouTube, Instagram and VK

  • 03

    Adapted the content to each platform

Results

The outcome.

8M+social subscribers attracted
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