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Home/Cases/True Factory

Case

Client
True Factory
Service
Paid Growth

Turning educational content into industrial demand.

True Factory connects manufacturers of materials and equipment for wood finishing. SLON combined educational content with distribution to reach this specialized B2B audience.

True Factory branded content campaign

Challenge

B2B lead generation for an industrial platform

Turn a specialized industrial topic into useful content that could reach manufacturers and generate qualified demand.

What we did

  • 01

    Produced an educational branded video

  • 02

    Promoted the content on YouTube

  • 03

    Extended distribution across social media

Results

The outcome.

1,500+B2B leads generated
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