Visual Identity for Uniting Foundation
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Rebranding and Visual Identity Development -
Attraction of Investments -
Social Media Templates and Print Materials
Uniting is a charitable foundation that supports and helps Jewish people in Latvia. Our team developed a brand identity for them as unique as a human fingerprint and helped them to attract investments.
The Task
Uniting reached out to do a full rebranding considering their values and mission. The new set of to use it on the website, social media, and for offline events and investor presentation.
Solution
We shortened the former name of the Uniting History Foundation to Uniting. The name came from the actual purpose of the organization – to unite people in social, historical and cultural directions. The client’s mission inspired us to create a logo representing a human fingerprint.
After the logo approval we developed the concept of a full visual identity and prepared the brand-kit. The brand-kit included:
- a large and detailed logo for bigger occasions: full-spread ads and documents
- a smaller logo icon for smaller ads, apps and partner list
- color palette
- sizing, spacing and alignment requirements
- brand fonts, including font files
- guidelines and examples of usage
We also made templates for social media posts and print materials that can be handed out at live events.
Another important task was to create a compelling presentation to showcase to potential investors. Our team used a newly developed brand style to effectively communicate Uniting’s mission and values, thereby facilitating their ability to secure investments.
Results
- The website and social networks have adopted a fresh brand identity, which is proving to be a powerful tool in attracting investment to the foundation.
- The new branded presentation is creating a strong and compelling image that is capturing the attention of potential investors.
