Ankr - Explainer Video for Web3 Ecosystem

The Task

Ankr is moving to a decentralized system and encourages others switch to it too. The main task was to show Ankr as educators and mentors who can lead other companies to Web3.

Solution

We made a 90-sec 2D animated explainer video that tells about the Ankr platform, their vision and values. In the video, we emphasized that Ankr supports and rewards their partners and developers.

We got the draft of the script from the client and rewrote it to fit short video format and to appeal target audience in more effective way. Style and color scheme were chosen based on Ankr’s visual identity, so that the video would contribute to client’s brand awareness.