Prisma Labs, famous for their AI photo-editing mobile app, wanted to promote their new product – Lensa. They asked Slon Media to shoot a set of creatives and assets for English and Chinese-speaking TikTok users.
The main goal of videos was to draw the attention of an audience with video ads imitating a user’s experience in the style of recent TikTok trends. A variety of content formats in combination with engaging mechanics and strong community management.
The project was a unique workflow experience. We made a concept based both on the client’s references and popular TikTok trends. First, we processed a huge number of trending videos and adapted them to our needs.
The whole production process was done remotely: we held an online audition of native-speakers for videos, as well as we provided full support and control of the shooting process. All actors filmed themselves on their own to create a complete impression that this is personal footage. Then we’ve made videos out of that footage.
Lensa received a set of ready-to-use UA creatives for stories on different social platforms and also assets to produce even more videos.