User Acquisition for GamePad Bot

User Acquisition for GamePad iphone screen

7000+ New Users
$0.3 CPC in TikTok Ads
+62% Conversions

GamePad Bot is the first gaming platform inside Telegram. It allows users to play browser games directly from the messenger.

The Task

To launch campaigns on social media to increase the number of users in the Telegram bot.

KPI: to achieve the lowest CPC possible and test game creatives.

Geo: Russia, Brazil.

Services we performed:

UA creatives
Localization and resizing of creatives
Setting up analytics tools
Campaign launch on Facebook Ads, Tik Tok Ads
A/B testing of creatives and audience

Results

More than 7000 new users
Average CPC - $0.3 in TikTok Ads
62% increase in conversions

Client Talk

SLON Media effectively helped us to acquire 7,000 players in one month, as well as 15 million active users within the Russian-speaking Telegram market. The project management was executed in a transparent manner, and the client appreciated the team’s affordable pricing and high quality of work.

Pavel Kuznetsov
GamePad Founder

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