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User Acquisition for GamePad iphone screen
  • 7000+ New Users 7000+ New Users
  • $0.3 CPC in TikTok Ads $0.3 CPC in TikTok Ads
  • +62% Conversions +62% Conversions

GamePad Bot is the first gaming platform inside Telegram. It allows users to play browser games directly from the messenger.

The Task

To launch campaigns on social media to increase the number of users in the Telegram bot.  

KPI: to achieve the lowest CPC possible and test game creatives. 

Geo: Russia, Brazil.

Services we performed:

  • UA creatives
  • Localization and resizing of creatives
  • Setting up analytics tools
  • Campaign launch on Facebook Ads, Tik Tok Ads
  • A/B testing of creatives and audience


  • More than 7000 new users
  • Average CPC - $0.3 in TikTok Ads
  • 62% increase in conversions

Client Talk

  • SLON Media effectively helped us to acquire 7,000 players in one month, as well as 15 million active users within the Russian-speaking Telegram market. The project management was executed in a transparent manner, and the client appreciated the team’s affordable pricing and high quality of work.

    Pavel Kuznetsov
    GamePad Founder