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TikTok Campaign for a Mobile Phone Operator

  • 4,000,000+ displays 4,000,000+ displays
  • 12,000+ new subscribers 12,000+ new subscribers
  • Cost per subscriber - 0.02-0.03$ Cost per subscriber - 0.02-0.03$

SLON Media helped a local mobile phone operator launch paid ads on TikTok and optimize its presence on the social platform.

The Task

To acquire subscribers using Boosted TikTok and to increase engagement rate on the channel.

Target audience: men and women 18-54 years old.

Campaign timeframe: 1 month


Six creatives were used in campaigns to attract new subscribers. We were able to achieve very good results by analyzing the best-performing creatives. The content was filmed in native format and performed the high CTR.


  • 4,000,000+ displays
  • 12,000+ new subscribers
  • 140,000+ interactions with the publication (likes, share videos, etc.)
  • Cost per mille - 0.11-0.13$
  • Cost per subscriber - 0.02-0.03$