Social Media Campaign for Forster Jansson

Tags: Facebook Ads, Instagram Ads, Google Ads, E-commerce, Fashion, UA Creatives

 

Forster Jansson is a manufacturer of leather bags and accessories.

 

The task was to increase the number of purchases in the online store as a result of a campaign on social media and The Google Display Network (GDN). 

KPIs:

  • 200 buyers per month
  • CPL – $ 1.5. 

Geo: Moscow

 

Services we provided:

 

  • Creating a brand promo strategy
  • Ad funnel development
  • UA creatives and its resizing
  • Setting up Google Analytics and Yandex Metrics
  • Campaign launch on Facebook, Instagram and Google Display Network (GDN)
  • Retargeting
  • A / B testing of creatives (concepts and ad formats)

Results:

To get high-quality traffic and increase the number of purchases, we connected analytics and developed a funnel. To all who watched video creatives to the end, we also showed ads with a special discount offer.

  • 350 purchases monthly
  • 30% increase in website traffic
  • Average CPC – $ 0.4
  • Average CPL – 0.8 $

 

Team composition:

  • Project Manager
  • Designer
  • Motion Designer
  • PPC Specialist