SMM for Volkswagen Belarus

The client is an official importer of Volkswagen automobiles in the Republic of Belarus.

The problem: Volkswagen is perceived solely as an automobile brand. First of all, it’s practical, simple and relatively inexpensive. The client wanted to enhance the brand’s image and show that Volkswagen is modern, stylish, and prestigious.

The main tasks: promotion on social media, creating an image of a progressive brand and managing communication with a younger target audience using a creative approach.

Solution: A variety of content formats in combination with engaging mechanics and strong community management helped to increase interaction with the target audience and make the brand stand out among competitors in the Belarusian market.

Services provided:

  • Development of a digital strategy for brand promotion on social media
  • Social media management
  • Paid promotion

Platforms: Instagram, Facebook, VK, OK.

Results:

  • 5+ new content categories
  • 8+ implemented mechanics for competitions
  • 10+ new creative concepts for Stories to engage followers
  • 95+ launched advertising campaigns
  • 2600+ new subscribers
  • ∞ audience trust ❤️