The client is an official importer of Volkswagen automobiles in the Republic of Belarus.
The problem: Volkswagen is perceived solely as an automobile brand. First of all, it’s practical, simple and relatively inexpensive. The client wanted to enhance the brand’s image and show that Volkswagen is modern, stylish, and prestigious.
The main tasks: promotion on social media, creating an image of a progressive brand and managing communication with a younger target audience using a creative approach.
Solution: A variety of content formats in combination with engaging mechanics and strong community management helped to increase interaction with the target audience and make the brand stand out among competitors in the Belarusian market.
Development of a digital strategy for brand promotion on social media
Social media management
Platforms: Instagram, Facebook, VK, OK.
5+ new content categories
8+ implemented mechanics for competitions
10+ new creative concepts for Stories to engage followers