The client is The International Swimming League, a worldwide commercial project that brings together talented swimmers and record holders.
Problem: Swimming is often perceived as a boring and unpopular sport unable to be exciting to a wide audience. The client wanted to reveal the fun side of swimming so it could look as entertaining as the NBA and NHL.
The main task was to create a Social Media Strategy based on a creative and innovative approach to style and content.
Solution: We managed to change the look of what is happening in swimming sport in terms of content, style and creativity. We showed ISL as a spectacular organization with a fascinating inner world that is fun to follow.
Services provided:
- Development of a digital strategy for brand promotion on social media
- Video production
- Social media management
Platforms: Instagram, Facebook, YouTube
Results:
- 500+ posts
- + 50K subscribers on Instagram
- + 185K subscribers on Facebook
- User Generated Content made by athletes around the world
