Branded Media for International Swimming League

Problem

Swimming is often perceived as a boring and unpopular sport unable to be exciting to a wide audience. The client wanted to reveal the fun side of swimming so it could look as entertaining as the NBA and NHL.

The Task

Сreate a Social Media Strategy based on a creative approach to style and produce innovative content of different formats for Swimming League.

Solution

We managed to change the look of what is happening in swimming sport in terms of content, style and creativity. We showed ISL as a spectacular organization with a fascinating inner world that is fun to follow. SLON Team is able to post up to 6 posts with unique content per day + situational content during the competitions of ISL.

Services provided:

• Development of a digital strategy for brand promotion on social channels
• Video content production – from situational content during competitions and interviews with athletes to AR filters and animated videos
• Comprehensive social media management – Branded Media Development

Platforms: Instagram – the main channel, Facebook, YouTube