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Branded Media for International Swimming League

isl athlete competition
  • 1000+ posts 1000+ posts
  • +270K subscribers +270K subscribers
  • User Generated Content User Generated Content

International Swimming League is an annual professional swimming league and a worldwide commercial project that brings together talented swimmers and record holders.


Swimming is often perceived as a boring and unpopular sport unable to be exciting to a wide audience. The client wanted to reveal the fun side of swimming so it could look as entertaining as the NBA and NHL.

⭐️The Task

Сreate a Social Media Strategy based on a creative approach to style and produce innovative content of different formats for Swimming League.

  • Tokyo Frog Kings Team Intro
  • Team Iron Intro


We managed to change the look of what is happening in swimming sport in terms of content, style and creativity. We showed ISL as a spectacular organization with a fascinating inner world that is fun to follow. SLON Team is able to post up to 6 posts with unique content per day + situational content during the competitions of ISL.

Services provided:

  • Development of a digital strategy for brand promotion on social channels
  • Video content production — from situational content during competitions and interviews with athletes to AR filters and animated videos
  • Comprehensive social media management — Branded Media Development

Platforms: Instagram — the main channel, Facebook, YouTube


  • 1000+ posts
  • +70K subscribers on Instagram
  • +200K subscribers on Facebook
  • User Generated Content made by athletes around the world