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Branded Media for International Swimming League

isl1
  • 500+ posts 500+ posts
  • +235K subscribers +235K subscribers
  • User Generated Content User Generated Content

International Swimming League is an annual professional swimming league and a worldwide commercial project that brings together talented swimmers and record holders.

Problem

Swimming is often perceived as a boring and unpopular sport unable to be exciting to a wide audience. The client wanted to reveal the fun side of swimming so it could look as entertaining as the NBA and NHL.

The Task

Сreate a Social Media Strategy based on a creative approach to style and produce innovative content of different formats for Swimming League.

  • Tokyo Frog Kings Team Intro
  • Team Iron Intro

Solution

We managed to change the look of what is happening in swimming sport in terms of content, style and creativity. We showed ISL as a spectacular organization with a fascinating inner world that is fun to follow.

Services provided:

  • Development of a digital strategy for brand promotion on social media
  • Video production
  • Social media management

Platforms: Instagram, Facebook, YouTube

Results

  • 500+ posts
  • +50K subscribers on Instagram
  • +185K subscribers on Facebook
  • User Generated Content made by athletes around the world