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Content Strategy for ISL (International Swimming League)

  • 500+ posts 500+ posts
  • +235K subscribers +235K subscribers
  • User Generated Content User Generated Content

The client is The International Swimming League, a worldwide commercial project that brings together talented swimmers and record holders.


Swimming is often perceived as a boring and unpopular sport unable to be exciting to a wide audience. The client wanted to reveal the fun side of swimming so it could look as entertaining as the NBA and NHL.

The Task

Сreate a Social Media Strategy based on a creative and innovative approach to style and content.


We managed to change the look of what is happening in swimming sport in terms of content, style and creativity. We showed ISL as a spectacular organization with a fascinating inner world that is fun to follow.

Services provided:

  • Development of a digital strategy for brand promotion on social media
  • Video production
  • Social media management

Platforms: Instagram, Facebook, YouTube


  • 500+ posts
  • +50K subscribers on Instagram
  • +185K subscribers on Facebook
  • User Generated Content made by athletes around the world