International Swimming League is an annual professional swimming league and a worldwide commercial project that brings together talented swimmers and record holders.
Swimming is often perceived as a boring and unpopular sport unable to be exciting to a wide audience. The client wanted to reveal the fun side of swimming so it could look as entertaining as the NBA and NHL.
Сreate a Social Media Strategy based on a creative approach to style and produce innovative content of different formats for Swimming League.
We managed to change the look of what is happening in swimming sport in terms of content, style and creativity. We showed ISL as a spectacular organization with a fascinating inner world that is fun to follow. SLON Team is able to post up to 6 posts with unique content per day + situational content during the competitions of ISL.
Platforms: Instagram — the main channel, Facebook, YouTube