Promo video for OTC Stores

OTC Stores is a healthcare industry provider in the US. They asked SLON Media to film a live-action promo video with real actors close to USA realities and motion graphics and animation elements.

Goal

OTC wanted a 60+ seconds highly informative promo video to help them increase sales numbers and brand awareness.

Tasks

1. Demonstrate the working process of all company’s departments and emphasize their features:

Trustworthy Call Center 24/7
CMS Compliance
Warehousing
Whitelabel Technology Platform
Effective Reporting system

2. Show how OTC Stores provides a high-quality service for the insurance companies highlighting the benefits of working with their team:

Reduced Costs
Loyal Customers
High Level of Processes Control

Storyboard to the video

Solution

From concept development to final production, the whole work process took five weeks and a team of 30 people. We maintained fillings in several locations representing different departments of OTC Stores. The idea was to tell the story from making an order to fulfilling and delivering it to the customers’ door.
For frame transitions and packshot, we designed animated graphic elements. The final cut is 120 seconds of a clear and memorable presentation of the company’s services.

Footage from filming

Results

120-seconds live-action video with motion graphic elements
The great increase in brand awareness after the launch
The video is used in online promo campaigns, sales pitches and on the OTC Stores website

Client Talk

Internal stakeholders praised SLON Media’s deliverables. They produced remarkable results and were commended for their professionalism. They were timely, proactive, and detailed. Overall, it was a successful partnership.

Aella Shabuneuskaya
COO at OTC Stores