Product Video for Mira Fertility
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Video for Landing Page and Promo -
Conversion Rate +58% -
Resized into Different Formats
Mira Fertility is an IoT tracking system for women's health. They developed hardware and a mobile app that tests and analyzes ovulation, fertility, fetal health and miscarriage, and hormone imbalances.
The Task
Develop an explainer product video to help potential users understand how Mira System works. The video will be used on the landing page, as well as for promo campaigns on social platfoms and YouTube ads.
Solution
After discussing the details with the client, we developed and scenario according to the client’s creative concept. The brand assets and graphics used in the video production process were provided by Mira’s team. The casting and voiceover recording was on our side.
Step-by-step instruction on how to use Mira’s product
Results
- The video was used on the landing page and in promo campaigns on social platforms
- After sharing the video, the conversion rate increased by 58%
- The video was resized into different formats for the promo campaign
Client Talk
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SLON Media was attentive to detail and was willing to go the extra mile to achieve our goals. The keen understanding of the product allowed them to craft a visually appealing way to represent it.
Katherine SakovichHead of Marketing at Mira
