PPC Campaign for Daria Pikova Interior Design School

Tags: Facebook Ads, Instagram Ads, Google Ads, Yandex Direct, Services

 

The task was to attract users to the website and buy online interior design courses by ad campaigns. Improving the image of Daria Pikova’s account. 

KPIs: 

  • 100 new purchases of the course monthly
  • CPL – $ 5

Geo: Russia

 

Services we provided:

  • Development of a promotion strategy
  • Setting up analytics tools
  • Campaign launch on Facebook and Instagram
  • Keyword research
  • UA creatives
  • Campaign launch in Google Ads
  • Remarketing and audience creation
  • A / B testing of creatives and ads

 

Results:

 

Our team managed to achieve KPIs by working out a detailed funnel and attracting an audience to Daria’s personal brand. Well-developed search ads brought CTR of 7.6%. We achieved the following:

  • Over 157 purchases
  • CPL – $ 3.57
  • CPC – $ 0.32

 

Team Composition:

  • Project Manager
  • Designer
  • Motion Designer
  • PPC Specialist