Do you listen to podcasts to fall asleep faster? If you do, you'd better not try that with the PandaDoc’s podcast The Customer Engagement Lab: you seriously risk getting too excited to sleep at all.
PandaDoc came to us with a request for podcast post-production. The podcast should help attract the target audience, maintain interest in PandaDoc’s product and the company itself. So, the task was to maintain balance between informativeness and fun with the help of thoughtful post production.
As an input material, we got raw footage from different cameras and a podcast cover screen used to determine the color scheme and the key visual elements for each podcast episode.
There are 3 types of podcast:
— Classic interview with a guest;
— Thematic podcast – on the topic of brand operations, marketing or sales;
— A roundtable with 3-4 guests – a more entertaining option.
As parts of post-production, we do:
Teasers are classified into 4 formats:
The team composition includes Producer, Graphic Designer, Art Director, editors. Sound Designers and Motion Designers.