Dedicated Creative Marketing Team for PandaDoc

During this time the SLON Media DCMT has deeply integrated into the PandaDoc marketing and has become a significant part of the team.

The collaboration between PandaDoc and SLON Media started with filming of meet-ups and interviews and making video presentations for PandaDoc. Today the SLON Media DCMT is highly involved in the creation of PD content: they close up to 90% of all the marketing production tasks. 

PandaDoc Product Videos

Usually the concepts are on the PandaDoc’s side, and the SLON creative team is engaged in drawing, animating, and delivering. Art Direction is also on the side of our DCMT. The team brainstorms and comes up with concepts in internal sessions, and the PandaDoc design team evaluates the ideas, approves or helps to refine them.

PandaDoc and SLON Media partnership is built on:

1. Team trust. DCMT works with raw video material, generating ideas and creating visuals for videos, or can completely rethink the original concept. PandaDoc gives their DCMT plenty of room for creativity. 
2. Continuous increase in the level of integration. The SLON Media DCMT is included in Pandadoc’s internal system and works closely with their Graphic Design, Branding and Management teams.
3. Open and transparent communication at all levels. All the participants of the process know what to do and when to do it, and to what extent they are involved in a particular task.

Videos for Pandadoc’s podcast

DCMT can be fully adapted to the client’s needs — that’s one of its main features. The SLON Media usually works in one of the following areas:

1. Videoblogs. PandaDoc is regularly releasing videos depicting product updates, new services and product features. 
2. Customer Success Stories. PandaDoc is sharing its customer success, which helps to build brand trust and loyalty. Usually Customer Success Stories have a video format, but PandaDoc and SLON Media also tried the format of audiograms for social networks. DCMT as a collaborative model allows for the exploration of new ideas and experimentation.
3. Podcast. Pandadoc’s podcast is duplicated in video format on YouTube. SLON Media does post production of the videos.
4. Internal Videos. PandaDoc regularly creates videos for its departments, when it is necessary to present information within the company, for example, about the plans for the next year or the results of work. The SLON Media DCMT helps to make post-production by developing graphics and animation, editing, and creating sound design.
5. Graphics Animation. DCMT animates gifs for emails, social media, and PandaDoc webpage. 

GIFs for PandaDoc

The SLON Media DCMT has contributed greatly to the formation of PandaDoc’s corporate identity. Company’s name, bright color solution and wide use of graphics and animations helped PandaDoc to stand out and become recognizable among document automation SaaS developers. SLON Media understands PandaDoc’s vision and business philosophy and translates them through illustrations and animations.