Petrukha is one of the leading meat producers in the CIS.
Problem: Pterukha was the leader among producers of poultry meat in the Belarusian market, while in the Russian market it had a low level of brand awareness and too many competitors. It was necessary to build communication with the target audience and stand out among competitors.
The main task: brand promotion on social networks to two different geographical groups of the audience: Belarus and Russia.Solution: We developed a variety of content formats with an individual approach to the positioning of each brand’s product line.
Development of a digital strategy for brand promotion on social media
Social media management
Platforms: Instagram, Facebook, VK, OK
Popular AR-mask with game mechanics
The total audience on social media has grown 10 times