Petrukha is one of the leading meat producers in the CIS.

Problem: Pterukha was the leader among producers of poultry meat in the Belarusian market, while in the Russian market it had a low level of brand awareness and too many competitors. It was necessary to build communication with the target audience and stand out among competitors.

The main task: brand promotion on social networks to two different geographical groups of the audience: Belarus and Russia.Solution: We developed a variety of content formats with an individual approach to the positioning of each brand’s product line.

Services provided:

• Development of a digital strategy for brand promotion on social media
• Social media management
• Paid promotion

Platforms: Instagram, Facebook, VK, OK

Results:

• 300+ creatives
• Popular AR-mask with game mechanics
• The total audience on social media has grown 10 times