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Social Media Marketing for PETRUHA

Petrukha is one of the leading meat producers in the CIS.

Problem: Pterukha was the leader among producers of poultry meat in the Belarusian market, while in the Russian market it had a low level of brand awareness and too many competitors. It was necessary to build communication with the target audience and stand out among competitors.

The main task: brand promotion on social networks to two different geographical groups of the audience: Belarus and Russia.Solution: We developed a variety of content formats with an individual approach to the positioning of each brand’s product line.

Services provided:

  • Development of a digital strategy for brand promotion on social media
  • Social media management
  • Paid promotion

Platforms: Instagram, Facebook, VK, OK


  • 300+ creatives
  • Popular AR-mask with game mechanics
  • The total audience on social media has grown 10 times