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LINQ is the leading tech gathering in Cyprus, that engages international founders, CEOs, and all sorts of creative executives in mindful business networking and new personal experiences.
For the 5th anniversary event, the unique selling proposition of the conference underwent changes that required a comprehensive repositioning. Our mission was to align the event's USP with its new identity. This meant a profound shift in how LINQ was perceived.
Our approach to the website redesign was executed in two stages. First, a rapid deployment of a stripped-down page featuring the main content, a payment module, and a feedback section. This quick launch allowed us to establish an online presence promptly. Subsequently, we rolled out additional pages, ensuring a seamless and comprehensive user experience. The backend development included robust integration with payment systems for hassle-free transactions.
With help of our skilled illustrator we made a visually striking key visual in a collage format. The objective was to encapsulate the essence of LINQ's conference, representing its four core components: MIND – BODY – SPIRIT – TECH. This illustration became the visual anchor, conveying the nature of the event.
The LINQ event underwent a remarkable transformation. The redesigned website not only reflected the new positioning but also offered a user-friendly interface. The creatives and key visual illustration added a vibrant and engaging layer to LINQ's promotional campaigns.
LINQ experienced increased visibility, drawing a diverse audience eager to explore the multifaceted offerings of the conference.