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Video for Parimatch Promo Campaign ‘Unfreeze BYN WIN’

Our long-term partner Parimatch was launching a new large-scale campaign “Unfreeze BYN WIN”. They wanted to inform the audience about a promotional game within the campaign and attract participants to the website. Parimatch developed the idea and creative concept, and SLON made the promo video, Key Visual (KV) and layouts for outdoor and digital advertising.

The Task

To build awareness of the promo campaign and to attract participants, as well as to create video ad, KV and static banners for use in omnichannel promotion.

Promo Video Production

In the video, we used combinations of Parimatch rhombuses forming military formations and 3D models of sports equipment. The camera moves between these elements and stops at the ice cube in which the money prize is frozen.

To underline the theme of winter and ice and to connect the cube with the rest of the graphics, we also added ice and frost to the identity elements.

We adapted the video to the timing of 20, 15, 10, 7 and 6 seconds and resized them for different locations and platforms.

KV and Static Banners

We made the Key Visual, which shows a huge ice cube with a banknote, which was also designed by our team. The KV was used for outdoor and digital advertising.


1. Promo Video Attracted Participants to the Game.

2. KV and Banners Were used in Outdoor and Digital Advertising.