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The client's main goals were to attract new audience to their new game "Puzzles&Parties" and to build brand awareness with help of promo videos.
The creative idea of the videos was based on the concept of the game itself: you put the puzzles together and the party begins. We made a huge set of animated gameplay video creatives, live-action videos, each in 3 resizes, and a playable ad. Set of 10 video creatives are being used in the promo campaigns and attracting new audience.