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Video Ads for Joom

Joom is an international marketplace platform and app for buying goods from China, Japan and South Korea and delivering them to more than 100 countries around the world. They hired SLON Media to make a set of animated videos for promo campaigns.

The Task

To create a pack of highly effective animated video creatives for the client's user acquisition campaigns.

Solution

Since the client needed to produce lots of different videos in a short time, we decided to use our capacities in AI-generated video production. We've developed several concepts for videos, designed graphic templates, and bonded them to the system that automatically generates ready videos. For each of these videos, we've made localized variations in different languages.

Results

1. 60 creative concepts

2. 20 unique scenarios

3. 8 localizations

4. More than 1000 creatives in total

5. These creatives helped JOOM to increase CTR by 30%

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