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User Acquisition for GamePad

GamePad Bot is the first gaming platform inside Telegram. It allows users to play browser games directly from the messenger. SLON produced a pack of UA creatives for them, set up analytics and run UA campaign.

The Task

To launch campaigns on social media to increase the number of users in the Telegram bot.  

KPI: to achieve the lowest CPC possible and test game creatives.

Geo: Russia, Brazil.

Services we performed:

  • UA creatives
  • Localization and resizing of creatives
  • Setting up analytics tools
  • Campaign launch on Facebook Ads, Tik Tok Ads
  • A/B testing of creatives and audience

Results

1. More than 7000 new users.

2. Average CPC - $0.3 in TikTok Ads.

3. 62% increase in conversions.

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