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TikTok Promotion for Business Incubator

Local Business Incubator asked SLON Media to assist in launching TikTok promo campaigns to reach a new young audience.

The Task

To acquire new subscribers using Boosted TikTok and to increase engagement rate on the channel.

Target audience: Men and women 13-34 years old

Campaign timeframe: 1 month

Solution

We launched campaigns with 5 video creatives. We were able to analyze which kind of content the TikTok audience liked best. The content was filmed in native format and performed high CTR.

Results

More than 3 million displays

More than 9,000 new subscribers

More than 140,000 interactions with the ads (likes, shares, etc.)

Cost per mille 0.10-0.14$

Cost per subscriber - 0.03-0.04$

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