King Bearings manufactures world-class engine bearings for automobiles. In the video, they wanted to present their products in a creative manner to attract wider audiences.
The concept and scenario for a stop motion video were developed together with the client. Our mechanic and an industrial stop motion consultant were involved in the filming process.
The message of the video is that the King Bearings are so good, that the engines build themselves. And that’s what we literally showed in the «found footage» from the King workshop.
Stop-motion animation shows off the King Bearing product to the fullest extent in a creative and appealing way.