We believe that “content is king”, still a user acquisition campaign can not be successful without a well thought-out strategy, deep understanding of the target audience and strong analytical framework. That’s why we offered the client a performance audit when we found out that the results of the first campaign were not as high as expected.
The above has resulted in a full-fledged operation that fulfils the client’s needs and strategy. The ad campaign structure is ready for further scaling as soon as the client is ready to move to pre-release or release status.
Based on MVP of the game our team developed a big set of animated and live-action video creatives with different concepts to understand which works best. We found out that the audience prefers stylish and informative creatives against misleading and trendy concepts.