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SMM and Content Production for Volkswagen

The client was an official importer of Volkswagen automobiles. Volkswagen is perceived solely as an automobile brand that is practical, simple and relatively inexpensive. The client wanted to enhance the brand’s image and show that Volkswagen is modern, stylish, and prestigious.

Promotion on social media, creating an image of a progressive brand and managing communication with a younger target audience using a creative approach. The main goal of videos was to draw the attention of an audience with video ads imitating a user’s experience in the style of recent TikTok trends.

Solution

A variety of content formats in combination with engaging mechanics and strong community management helped to increase interaction with the target audience and make the brand stand out among competitors in the market. Together with the client, we came up with a new feature: use the car signal as an alarm clock to remind users of the brand every morning. We filmed live-action videos for a detailed demonstration of the Volkswagen automobiles.

Services

  • Development of a digital strategy for brand promotion on social media
  • Social media management
  • Paid promotion

Platforms: Instagram, Facebook, VK, OK.

Results

5+ new content categories.

8+ implemented mechanics for competitions.

10+ new creative concepts for Stories to engage followers.

95+ launched advertising campaigns.

2600+ new subscribers.

Enhanced brand awareness and audience trust.

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