Promo Videos for Virtual Property Strategy Game

The Task

UplandMe – the largest virtual property strategy game – wanted to promote their game with help of a pack of 2D promo videos.

Solution

Our creative team made up 10 concepts, three of which were approved. Based on the ideas, we drew storyboards with the static frames of the future videos. In the creatives we emphasized the Upland's game features: you can acquire property, build on it, sell it and earn real world value. Users can actually acquire not only a single building, but a whole city or even an entire universe!