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Promo Video for RichAds

RichAds LTD asked SLON Media to make a promo video to introduce their new website via YouTube Ads.

The Task

To create an animated video matching the new website design, to attract new users and test how YouTube works for the RichAds’ product.


After goal-setting RichAds provided us with the visual materials and the draft script. Later on, we came up with several concepts. Our team made a storyboard to show what the video ad will be like. After the final edits we animated the video.

The whole working process took less than a month.


1. Video creative successfully attracted target audience to the new website.

2. The video helped to test the marketing hypothesis and explore a new ad channel.