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To create an animated video matching the new website design, to attract new users and test how YouTube works for the RichAds’ product.
After goal-setting RichAds provided us with the visual materials and the draft script. Later on, we came up with several concepts. Our team made a storyboard to show what the video ad will be like. After the final edits we animated the video.
The whole working process took less than a month.
1. Video creative successfully attracted target audience to the new website.
2. The video helped to test the marketing hypothesis and explore a new ad channel.