Product Videos for the Health App Fastic

The Task

Create a set of live-action product videos that would show the app's features and draw the target audience.

Solution

The SLON Media team came up with 8 concepts for video creatives.

We created different characters who could represent the target audience in various scenarios: at work, while cooking, working up and practicing yoga. One of the main characters was 40-years old woman Jennifer. She is a working mom and wants to lose weight with Fastic.