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To explain the product's features to the target audience (cryptocurrency traders and enthusiasts) and increase the number of active users on the platform.
During the project we worked on two separate videos at the same time. After the kickoff and detailed discussion we came up with video scripts and storyboards.
The concepts were approved and we moved on to the production process. The next stage was the work on graphics, motion design, copywriting, voice acting, and sound design. Both videos were delivered meeting the 20-day deadline.
1. 2 videos explaining the features of products.
2. The videos helped to increase the number of active users on the platform.