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The main task was to attract new audience and increase brand awareness. As well as to create live-action and animated video creatives to attract the target audience on TikTok.
The Wicked Clothes would have prepared a separate cauldron for us if we hadn’t made awesome videos for them, so we created 4 animated videos with a related storyline and about 20 live-action videos.
For live videos we invited the actors who appeal to the target audience and satisfy their inner demons best. The shooting took place in Amsterdam.
Videos summoned new cult members on TikTok and Increased brand awareness and increased brand awareness.