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Develop a complex marketing strategy to increase Goodex brand awareness and attract new customers.
We developed a marketing strategy, which included several stages:
We came up with the creative idea and wrote the script. Creatives were filmed with the help of director Lev Salif. The ready set of videos consisted of the main ad and 4 short video creatives. static banners based on the same concepts as videos
The videos and banners were used both in online campaigns launched by the SLON team and the outdoor advertising campaigns launched by Goodex.
Outdoor campaigns included such placements as:
For the media campaign, we developed a funnel aimed at acquiring a target audience and converting them into customers. The videos and banners were displayed on such platforms as Facebook, Instagram, YouTube, Tiktok, and many others.
First, we launched awareness campaigns with the main video to reach the maximum amount of potential users. After that, we displayed additional creatives and banners targeted to those who have already seen the main video. It helped us to warm up the potential users and make them try the Goodex services thus increasing conversions.
In total, the media campaign got:
1. Great reach for both online and offline promo campaigns with videos filmed by Lev Salif
2. The media campaign got 5.5M views in total with 1.4M reach and great CPV/CTR metrics