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Initially, the task was to find several marketing solutions to attract new customers. We'd already worked with Miraworks before helping them to produce promo videos when they were at the stage of a young startup. This time they needed a full-scale digital marketing strategy.
The whole project was divided into several parts and almost every our department was involved in the workflow:
1. Branding and website design: the design team developed a new corporate identity, produced a set of illustrations and selected colors, fonts, and other visual elements.
Then we made a complete website redesign from the UI/UX and structural standpoints and together with the development team transferred it to a new domain. We also created a sales presentation infographics for the company.
2. Video production: motion and production team created an animated 2D explainer video to briefly present Miraworks services.
3. Digital promotion: marketing team get the promotional process up and running:
1. Complete website transfer to a new domain and redesign.
2. Tons of branded visual content from logos to illustration produced.
3. SEO, SMM and performance marketing strategy development.