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To create the advertising video in order to promote the Amaze app. The creatives should show the ease of cloud migration processes.
Target Audience: CEOs of companies that need Cloud systems, established senior people.
We needed to emphasize the advantages of working with cloud systems: it is quicker to access for those who need it, it requires less resources to work with, and it is simply more convenient. We created 3 concepts, the client chose the third one — to show the process of «cloudifying everything» with just a tap.
We prepared all the storyboards with detailed sketches, casting list, clothing, location, props, music and graphic design for the video. The team composition for this project included Art Director, 1 Producer, Director, 20 actors, screenwriter, CG artist, Graphic Designer and Sound Designer.
We used 3D clouds as the metaphoric representation of the Amaze platform. The clouds turned out to be natural, moving and catchy. Our team also worked on the app design, and the client liked the result.
1. Live-action + 3D animation video.
2. The campaigns with video performed a high CTR.
3. Strengthened brand awareness.