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The main task was to stimulate the creation of user-generated content, increase brand awareness and boost social media reach.
Target audience: people of the global swimming community from sports fans to professional athletes.
SLON Media came up with the idea of the user generated content format - AR filters. It turned out to be an effective tool to encourage ISL fans to stay engaged and new audiences to join the community.
SLON design team created 2 filters with 11 variations in each: the basic ISL filter and 10 team masks. AR filter places the team logo on the left cheek and the ISL logo on the right.
1. ISL received 22 unique team filters in general
2. The videos with filters were used 1.2 million times and posted 5k+ times
3. Increased brand awareness and attracted attention to the 3rd season of ISL