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To create a set of creatives to use for effective media buying. The main KPI was to increase the number of installs of the app among women between 25 and 44 maintaining a healthy lifestyle.
The solution was to make both animated and live-action creatives. We've already had a great experience with health apps and food video production so we knew what to do from the beginning. Our team developed 5 concepts including 2 filmed creatives with food footages and 3 animated creatives.
1. Creatives performed impressively high CTR.
2. Keto.app continues to use them for current campaigns.
3. Conversions to installs increased significantly.