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Interactive Advertising

In the endless battle for users, mobile ads are gradually shifting towards new formats. Advertisers take advantage of mobile platforms and new technologies to make something more engaging than simple banners and creatives. Today there is a trend to experiment with a new ad format that pushes the boundaries of interactivity even further: playable ads. Playable is a fully interactive type of advertising. It draws the attention of users by providing a small game to play. SLON Media helps advertisers to develop effective playable ads.

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