Who is our target audience.
Distributors: they are interested in having a portfolio of brands that will be in demand by their end customers. But first, they must be sure that they choose the best partners. They often give preference to brands with highly developed marketing infrastructure, which in the future will help them conclude more contracts.
End users: they are the catalyst that accelerates the inclusion of the brand in the distributor's portfolio, as they generate demand. It is very important for them to directly interact
with the brand, and have great communication with it. They look for such a tight communication in digital channels, and digital absence for them is a bad signal.