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A/B Tests

A/B testing is a way to measure the effectiveness of a product by comparing two variants of the same feature. It is used to scale marketing goals and to determine which type of feature will lead to more conversions. At SLON Media we run A/B testing to optimize mobile app’s features and get closer to users.

Platforms we work with

Our expertise includes:

  • Product audit and finding objects for testing

  • Definition of the audience for testing the experimental features

  • Setting target goals and actions like installs, purchases, etc.

  • Setting up analytics tools

  • Launching an A/B test and collecting data

  • Analysis of results

Case studies