The Era of Video. How to start using video content in your marketing strategy in 2019
Video content marketing is an evolutionary step forward from conventional online marketing that relied on banners and texts. Driven not…
Do you know the price of the first impression? The power of the first impression is to impact the decision to buy a new product, service, idea or no. That’s why you need to do something inspirational to the target audience.
A recent study suggests that 85% of people are more likely to purchase a product after watching an explainer video.
So, if you’d like to use more effective ways to rapidly expand your Startup, to create a promo video. It’ll help to spread your idea, product or service via many people around the world because a video has dominated social.
Why is this important? Today, people are hungry for information but want that fast. They’d prefer to spend 2–3 minutes watching a video than spending 15–20 minutes reading articles.
The promo video is a powerful means of engaging your target audience. Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.
Startups, therefore, need to use video marketing for the latter and the following reasons:
The promo video accomplishes to introduce your product to the target audience quickly and memorably.
Remember, a startup only has one opportunity to create a first impression. The video will grab your customer’s attention, and keep it.
See how this cute promo video explains a service in only 42 seconds. Wanna Kick App promo
Video can help refine your pitch to a simplified message. If you’re working with a video professional, they’ll have experience with refining a message down to its most resonant elements. Your end video creates a message that is actionable for your target customer.
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People remember only 20% of what they hear and 30% of what they see. Yet, we remember an incredible 70% of what we hear and see. A promo video allows you to stand out in potential customer’s minds long after they’ve left your website.
The video allows you to pair a simple message to an emotion (humour, hope, trust, etc.) through the use of imagery, motion, music, scene-setting, etc., making it stick with viewers.
Purchase decisions are still made based on emotions, video allows you to create a memorable, emotional tie to customers.
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It’s essential to create high-quality videos that outdo similar adverts. If a promo video is of high quality and eye-catching then it may trend on platforms such as Facebook or YouTube.
“A trending video that is composed of the right keywords, eye-catching title and proper description of the product markets the product and drives traffic to the company website,” explains David Hall, Video Editor at ConfidentWriters.
Such traffic helps to increase sales and to get a competitive edge over other sellers.
The promo video helps you in reaching out to millions of people in a short time with a little budget. Your video can also go viral and gain millions of views within days. Imagine the benefits for your startup. There is no other form of marketing that can offer such impressive results at such a low price. As you plan for your startup’s launch, make video a key part of your communication plan.
Would you like to create a fantastic promo video? Contact us at [email protected] to learn how a promo video can help your startup. In Slon Media we help startups, tech and mobile companies with video marketing and visual content production.