Video marketing is an effective, engaging and versatile medium to reach diverse audiences. It is said that by 2019, video will account for 80% of all consumer internet traffic. That alone is a solid reason to make one consider introducing and encouraging video marketing as a part of marketing strategy. Not convinced yet? Take a look into the 5 reasons why you should start using video marketing.
Video marketing is rather effective. In fact, video marketing is probably the most effective type of content for online promotion. According to Wyzowl, 79% of consumers prefer watching a video to reading text on a page to learn about a product. Moreover, 84% — have made a purchase after watching a brand’s video. Thus, building brand awareness through video marketing should be among priorities.
Videos on social media are no longer a mere trend. Nowadays, it is essential. Video marketing can is vital to many marketing campaigns, and can become a game-changer.
Video content is as prevalent as ever. During the last few years, major social media have brought videos to their platforms and have been facilitating its growth. The importance of video content is stressed by such giants as Instagram and Facebook. Instagram first introduced videos of maximum 15 sec length, later the limit was pushed to 1 minute. This year Instagram has introduced full-length videos to the platform via IGTV, providing businesses with a new way to connect with their customers. And Facebook launched Facebook Watch, the video streaming platform.
Human brain retains visual content better than text paragraphs, which encourages the consumption of information that is easier to process. Even the laziest customers will be engaged. That is why video marketing is a smart way to reach a broader audience.
Another way of how video marketing fosters engagement is by catering to mobile users. Smartphones are an integral part of our lives. Hence the mobile optimization has become rather a big deal in today’s world, and is taking over the digital marketing scene.
It’s hard to underestimate the importance of social shares, and that is when video marketing demonstrates its relevance once again. According to SmallBizTrends, social videos generate 1200% more shares than text and images combined. And 92% of mobile video consumers share videos.
When it comes to video marketing, versatility of form and content can be named as one of its most striking advantages.
Video content is welcome on most social media, and can be easily adapted to a variety of platforms. By leveraging the power of both sound and image, video format has the capacity to create a long-lasting impression and impact the audience greatly.
Videos can be anything you want them to be. Depending on the goals of a campaign, engagement potential, target audience and other criteria, video content can be tailored precisely right to one’s needs. Video can speak to almost any topic, be entertaining and informative. It encompasses all content types, which plays a significant role in conveying an efficient message.
Although video marketing can seem like an expensive luxury, it’s not always the case. While the industry is growing larger, as well as the amounts spent on video marketing by businesses, you don’t have to create a Hollywood-esque video to achieve the desired outcomes. Thanks to advances in technology that contribute immensely to video adoption worldwide, the “high-quality” becomes more accessible and widespread. High-resolution videos can be recorded via smartphones, image and sound quality gets better every year. At the same time, there are plenty of affordable tools that can provide great assistance along the way. As well as there are lots of ways to put together an inexpensive yet effective campaign. Creativity is what prevails. The concept behind the video and knowing how to appeal to customers can be more important than the actual visuals and, at times, play the pivotal role. Creative, funny, emotionally charged video ads can get thousands of likes and encourage social shares.
In Slon Media we believe that video is perfect to boost your engagement rates and conversions. Do you? We would love to know your thoughts on this topic.