Video marketing is undeniably one of the most tapped marketing strategies today. In fact, 51% of marketing professionals worldwide considered video as the type of content with the best ROI.
But you need to do more than just to create a great video to maximize its full potential. There is no point for you to produce videos if nobody would watch it. If no one is interested to see it, and more so share it, then your video is practically worthless. Therefore, you should also come up with promotions and advertisements to boost your videos online visibility.
Below we outline 5 of the most important ways you should do to promote and boost your video to achieve outstanding results.
Publish Your Video Natively
Great video content is meant to be shared. And the best way to do this is to make sure your video is hosted online. You can start by choosing from these popular platforms: Youtube, Facebook, Vimeo, Vine, and Instagram.
Youtube is by far the largest from these options. It is also the second largest search engine on the web, so it offers more opportunities to reach your target viewers.
But it’s not enough to just host your videos online. You should also determine how they perform so you can decide your next steps. You can either cross promote or run some paid ads behind your high performing videos.
Now here’s where the real video seeding takes place. To ensure your videos are seen, you can frugally advertise on social media platforms with controlled budgets and targeted audiences.
Optimize Your Video Content
People don’t have much time and patience when searching online, so you should strike your prospects at a glance, persuade them to click, and watch your video now.
First of all, you need to optimize the video for each social platform. Remember that people watch more videos on mobile, so try to experiment with mobile formats like square or even vertical videos. Also never forget that
Storyline for social video completely different from traditional story telling in video business. Keep it in mind when you create social videos. You need to tell dynamic stories that are interesting from beginning to end, so that they can keep their audience engaged. This doesn’t mean that your content has to be short, however, it does need to capture your audience’s attention quickly and keep it.
One more thing, if the title is what catches the curiosity of your viewers, it’s the call to action that successfully closes the deal. So, always come up with call to actions that will surely trigger and persuade your audience to do the exact action you want them to do.
Use promotion tools and services
If you want your videos to reach more audiences then take advantage of Facebook, Instagram, Youtube, Twitter or even Linked In video promotion.
More and more people are hanging around social media sites almost every day. In fact, 80% of internet users are on Facebook. This just means, you can reach out to more audience through utilizing social media ads.
You can leverage your advertising by targeting your audience based on hundreds of factors. This way, you are gaining access to a more specific group of market that could possibly benefit from watching your videos.
We also make sure to produce videos that touch the heart and soul of your viewers. This way, we create deep and memorable engagement with them, which in turn results to higher response rate through getting more shares, comments, and likes.
Therefore, the more people see your video content, the greater chance you’ll convert them into customers.
Optimize Your Video for Search Engine
Search Engine Optimization (SEO) works. In fact, it has helped many companies boost and grow their businesses online. And yours is not an exception.
SEO is not only about understanding what potential customers search for, but it is also about making sure the content is shareable and linkable.
By simply knowing what your prospects are in search for, you’ll be able to create online content that is highly relevant and engaging. And a greater chance to gain more likes, love, and share.
Similarly, if you want to promote your video and boost its presence and reach, SEO is a great strategy to execute.
- Perform a video keyword research. By incorporating relevant keywords and keyword phrases on your video headline and description, your video has a greater chance to show in the search result.
- Offer valuable and engaging video content. Your video should provide value to your audience rather than just push your own agenda. But it should be engaging so more people will watch and share it.
- Add interactive video elements. This will prompt viewers to take action.
- Include video transcripts. This will give the search engine bots a pretty good idea what your video content is about.
Share Your Video in Niche Communities
Targeting online communities especially those in the same niche with your business is an effective way to promote your videos.
There are several different tools you can use to learn more about your target audience. But you can always start with a general search on Google. After which, you can get more specific by using social media.
Whether it be a LinkedIn group, a Facebook group, or any popular online community, you can actively participate in conversations or discussions while sharing your video content when relevant.
About Slon Media
If you want to start marketing your business and make more people aware of your brand, these promotional tips could definitely help.
But if you don’t know where and how to get started, it’s best to seek help from experts who specialize in video marketing and promotion. Slon Media help you scale your business and boost your brand presence. Contact us today to get started.