Digital and video marketing trends 2020
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Do you know that In 2019 more users access the internet via smartphones compared to desktop? In 2019, video advertising is going to grow from 40% in 2018 to 50% of the total views.
And 83% of users looked video ads via mobile internet. The video ads are paid more attention and remembered for a longer time.
Interesting fact: users that view video ads on mobile devices are 3 times more likely to click via than on the desktop.
If you would like to expand and acquire a bigger audience, mobile video ads should be the go-to strategy in 2020. Now a mobile video ad is the effective advertisements method to promote the mobile application.
But which type of digital video advertising is right for you? Let’s look at the three most popular types of video ads available: in-stream, in-banners and out-stream.
In-stream ads play before or during the video. When an ad is served, users are required to watch it for 5 seconds before they can skip it.
You must find correctly audience to show video ads before a video that they are desirable to watch. This ad may appear as an unwelcome video that’s why it must be captivating, clear and attention-grabbing in the first five seconds.
The pricing model for in-stream video ads is cost-per-view (CPV) bidding. Advertisers pay for complete video views or for engage, such as clicks on call-to-action overlays, to visit a site.
In-banner video ads are in-display, in-page video, video interstitial, incentivized video, and in-feed video are banner ads (generally 300 x 250 pixels) with videos set in them that can expand to a large interactive panel or redirect users to the domain where these video ads are hosted.
Out-stream ads are served on the website or in an app, outside of video content. For example, the ad gets played in a banner, while users interact with the app.
We’ll talk about the most popular format: in-app video, Facebook and Instagram.
An in-app video ad is one of the most popular formats of 2019 years. It’s entertaining and highly engaging. But sometimes some users find it distracting when a video is placed incongruously.
Video in-app advertising can take many forms all of which are characterized by visual aspects, relevance, utility, and call-to-action.
The most popular and effective ones are:
A massive in-app video ad is a big competition. Would you like to win?
Use catchy video is the most important attention grabber once your advertising campaign is live.
The video ads on Facebook helps to involve the more relevant audience with the right settings of ads.
We noticed one tip to help increase mobile app installs. It’s a video that includes a mobile phone, like the image shown in the screenshot below.
Having this type of video can be beneficial for two reasons; the first is that is can help the user register that they are, indeed, looking at a mobile app with just a glance at the image. It also shows someone using your product.
Do you prefer Instagram video ads? There are 2 kinds of Instagram ads:
Mobile video is a must-have strategy for marketing in the 2020 year. With the increasing number of video viewers, the industry is expected to enjoy raising investments and capitalize on the growing demand. Only in 2017, mobile video ad spends increased by 150% in the US.