The Era of Video. How to start using video content in your marketing strategy in 2019
Video content marketing is an evolutionary step forward from conventional online marketing that relied on banners and texts. Driven not…
If you want your video content to go viral, you definitely should rely on social media channels above all. Social media is at the center of attention for most businesses and marketing professionals. This fertile territory has been a crucial part of online marketing during the last decade. Successful tactics are always a subject of discussion among experts; all of them have their own benefits and drawbacks. However, one thing can be stated clearly:
The process of creating a viral video that is able to engage viewers within a few seconds is not only about technical skills — it’s an art. Here are a few tips from Slon Media’s experience and best practices:
If you want to give your video better chances of going viral, there is no time for a slow build-up. You have to make people glue themselves to the screen immediately. Start interacting with your viewers right away: ask them a few questions they might be interested to find answers to, tell some impressive facts, show visualized stats. Another great point is including calls-to-action helping to keep your audience focused and motivated during playback.
Gone are the days when you could record something with a low-resolution camera and get thousands of shares. Competition is fierce. Of course, it is still possible to shoot a great video using your iPhone, but you need to pay attention to many aspects such as picture quality, video stability, light, etc.
Search Engine Optimization (SEO) works. In fact, it has helped many companies boost and grow their businesses online. And yours is not an exception.
SEO is not only about understanding what potential customers search for, but it is also about making sure the content is shareable and linkable.
By simply knowing what your prospects are in search for, you’ll be able to create online content that is highly relevant and engaging. And a greater chance to gain more likes, love, and share.
Remember, it’s difficult to predict whether a video goes viral. Only a deep knowledge of your market niche coupled up with outstanding video editing skills and social media marketing expertise can do magic. This is what our team at Slon Media can help you with. If you need assistance or have questions, don’t hesitate to contact me here!