Ben and Jerry's:
The ice cream giant uploaded 89 videos to Instagram in 2017, and Tubular confirms that Instagram is the second most-viewed platform (after YouTube) for Ben & Jerry's. Interestingly, although it has the most followers on Facebook, it doesn't tend to attract anywhere like the video views or engagement on that site at the moment. This clip for 'Our Kind of Afternoon Coffee Break
' was its most watched with over 400K views. However, we really liked this upload from July which gave the viewer a super easy walk-through recipe for ice cube tray truffles. Nom.